ASICS Christmas Advent
I was honoured to create this unique December 2024 advent calendar – handcrafted for ASICS best exclusive running retail partners. This calendar was ASICS way of expressing their appreciation for their exclusive store partnership and dedication over the years across Europe.
I was honoured to create this unique December 2024 advent calendar – handcrafted for ASICS best exclusive running retail partners. This calendar was ASICS way of expressing their appreciation for their exclusive store partnership and dedication over the years across Europe.
From premium paper choices and handmade and individually crafted boxes/packaging, each calendar day contained a piece, which was individually sourced and/or handcrafted and shipped to 12 different European countries 51 stores across Europe.
This wasn’t just your traditional countdown to Christmas – this special project combines the creativity and expertise of 20 artists and artisans from five countries that told a story and delivered a VIP experience, each contributing a distinctive piece to make every day of this season memorable.
Each item reflects our commitment to craftsmanship, community and delivering unforgettable experiences. My aim was for this calendar to bring their stores as much joy as I experienced creating it.
